A new study commissioned by rich media marketing company ZMags says 87% of tablet owners plan to spend big bucks this holiday season. Almost half (44%) of all tablet users will spend an average of $325 per person this year on their loved ones; men being the bigger spenders. A whopping fifty-two percent of men in the survey said they’ll spend anywhere from $301-$500 on loved ones (compared to 37% of women who said the same thing). Cars, jewelry and electronics are the most sought after gifts tablet shoppers planned to buy. Those who shop via tablet said it was mainly convenience of clicking from their couch but also cited impulse buying and the “excitement” they felt during the experience.
So grab a tablet pre-Christmas (We recommend one of the Android tablets compatible with the Next Issue app), plop it in your loved ones hand and let the magic happen.