Brodie Keast named EVP of marketing to lead company branding and marketing efforts
PALO ALTO, Calif., Jan.18, 2012 — Next Issue Media, the company formed by five leading U.S. publishers — Conde Nast, Hearst, Meredith, News Corp. and Time Inc. — today announced that Brodie Keast has joined the executive leadership team as executive vice president of marketing.
In this position, Keast will be responsible for leading branding and marketing across the company, driving demand generation and subscriber growth. He will report to the CEO, Morgan Guenther.
“Brodie is a world-class marketing executive with deep experience building brand and customer value across emerging digital media categories,” said Guenther. “He understands how Silicon Valley intersects with big media brands, and at a time of tremendous change and excitement in the $25 billion plus magazine industry, I’m looking forward to having Brodie take charge of the Next Issue brand and strengthening our unique value proposition to consumers.”
Keast has more than 25 years of brand management, technology and consumer marketing experience on a global scale at some of the leading brands such as Palm, TiVo, Hewlett Packard and Apple. He comes to Next Issue Media with a broad set of marketing and general management experiences from a range of personal computing, television services, wireless and other technology businesses.
Prior to joining Next Issue Media, Keast served as CMO of Prysm, a privately held company that has invented an innovative new display technology. Before his time at Prysm, Keast was SVP of marketing for Palm where he led the launch of the webOS platform. Prior to this role, he served as SVP and GM of the consumer business at Seagate and SVP of marketing and sales at TiVo, where he led the launch of the DVR category and development of the TiVo brand. Keast started his career at Hewlett Packard in a variety of engineering, marketing and management roles. He later joined Apple for a ten year run, where he held a range of marketing positions.
“Magazine content and brands resonate around the globe and the shift to digital is on,” said Keast. “I am excited to be a part of a company that will deliver an immersive experience for customers who enjoy many of the most loved magazine titles in the world.”
About Next Issue Media
Next Issue Media, the company behind Next Issue, is a joint venture formed by five leading U.S.-based publishers – Conde Nast, Hearst, Meredith, News Corp., and Time Inc. The company was formed to develop, market, and deliver interactive digital editions of the world’s most popular magazines and newspapers optimized for the digital device of your choice. You can find more information on Next Issue at www.nextissue.com.
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