Photo by Susan Portnoy

 

As magazines get entrenched in digital publishing, which metrics are important? At SXSW Interactive 2012, we attended a very interesting session with Wired magazine’s Executive Director of Analytics Chris Reynolds and Managing Editor Jacob Young. They talked about the need for data to inform decision making, but  also for the courage to abandon data.

Check out our article here: http://emediavitals.com/content/wired-mag-mixing-metrics-and-gut-feel