This week we published the results of a survey conducted by Wakefield Research on our behalf about American news consumption. The perhaps surprising results have created significant buzz in the press, including mentions by Yahoo!, LA Times and CNBC.
Here are our favorite gems from the data:
- 54% of Americans want to be seen as a “newsie” among their friends, and 37% have even pretended to know about a story to impress someone
- 69% of tablet owners think they know more about current events than their friends, compared to 47% of non-tablet owners
- 52% of tablet owners have pretended to know about a news story to impress someone
- Nearly 1 in 3 men (32%) have cried over the death of a celebrity
- 44% of women go to magazines for fashion inspiration rather than their friends
- 58% of men spend more time reading about sports than playing them or exercising
- 52% of Americans have based important financial decisions on something they’ve read
What does this data tell us? (Besides the proof that tablet owners are better, cooler and smarter than everyone else. And that one-third of men are cry babies.) The Yahoo! commenters write it off as junk, useless and an IQ-decreaser. And Jane Wells’ opinion is made impossibly plain in her CNBC article with the rampant use of a highly effective literary tool called sarcasm.
Okay, so some of the stats might be on the light side, (except tablet owners being smarter than their friends—that’s obviously true), but there’s still an important lesson to be learned. People are hungry for news. We crave information. We want to know anything and everything, and as social beings, we are eager to share it all. We put a premium on news and information because we think it makes us better people, and the more gadgets we have to hold that limitless information in our hands (tablets included), the more news hungry we become. It’s a vicious cycle. Or a really good one.
Sure, people (read: tablet owners) may think they know more than they actually do, but we say—is that really a problem? Wouldn’t we rather be over-confident in our worldliness than having no interest, no desire and no knowledge at all? As long as we continue consuming as much information as our big heads can handle, who cares if we’re a little stuck-up about it?
So, while we don’t recommend fibbing to your friends that you know all what the Fed has been up to recently, we do encourage you to hoist up your tablet proudly and say, “Yes, I do fancy myself an information junkie, and I’m hungry for news.”
Here at Next Issue, we love content. We love digital magazines and we love our tablets. And we spend most of our waking hours pouring over these publications, creating our app because we believe our customers are just as hungry as we are. We can say from experience, no matter how many articles you read, no matter how much you think you know, you will always want more.
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