New Investigative Seven-Part Serial on the World’s Most Notorious Criminal Is Texture’s First Original Content Sponsorship
NEW YORK – March 8, 2016 – Texture, the premier app for exceptional magazine content, is partnering with The Atavist Magazine, a digital-only publication dedicated to longform storytelling, to sponsor a groundbreaking new weekly series called The Mastermind.
Beginning this week, Texture users will get an exclusive first look at The Atavist Magazine’s seven-part weekly serial on Paul Calder Le Roux, an international crime kingpin turned government informant. The one-time computer programmer built a ruthless internet-enabled global cartel that trafficked in cocaine, diamond, gold and gun-running schemes. He sold technology to rogue states and has been implicated in the murders of at least half a dozen people from Brazil to the Philippines. His decades long terror spree unraveled when intrepid D.E.A. agents in Minneapolis began investigating a digital prescription drug scam that would eventually reveal a connection to the master criminal. That six-year investigation led to Le Roux’s 2012 arrest in Liberia and his startling appearance in a Minneapolis courtroom on March 2.
Atavist editor in chief Evan Ratliff has been tracking this story for over two years, reporting on Le Roux’s crimes and the outlandish ways he eluded capture. His series, The Mastermind, charts Le Roux’s rise from ingenious programmer to global crime boss and how, after his arrest, he became a U.S. informant for the D.E.A.
“At Atavist Magazine, we specialize in telling original stories in a way that is enthralling to today’s digital readers,” says Ratliff. “I have been all over the world tracking the characters in The Mastermind. With Le Roux’s appearance in court last week, we’re finally ready to share a tale about the new face of global crime. Texture’s sponsorship helps us deliver the story in a unique and compelling way to an audience deeply attuned to longform narratives.”
A new chapter of the Le Roux chronicle will be published in the Texture app each Monday, before appearing on mastermind.atavist.com every Thursday.
“This partnership with The Atavist turns another page in the expansion of Texture,” says CEO John Loughlin. “Including a digital-native magazine such as Atavist to our catalog of renowned titles highlights our commitment to delivering the best premium content available anywhere, and showcases the unique value Texture brings to its readers every day.” Adds John Kerner, Texture’s vice president of content strategy, “We’re starting down the road to building an original content model for Texture. “We’re thrilled to be working with Evan and the Atavist team and are eager to see how the Le Roux story unfolds over these next weeks.”
Texture, by Next Issue Media, brings the world’s most popular and trusted magazines to life on the digital device of your choice for one monthly subscription price. The company is owned by five leading publishers—Conde Nast, Hearst, Meredith, Time Inc. and Rogers Media—and backed by KKR. Maggie Murphy was appointed editorial director in June 2015. To read a preview of the first installment go to http://bit.ly/1LbUrts.
The Atavist Magazine is an independent, digital-only publication devoted to longform journalism. The magazine focuses on one in-depth story each month and earned a National Magazine Award for feature writing in 2015. It’s also been nominated for two Emmys in News and Documentary. To learn more, go to magazine.atavist.com.