Texture Summer Giveaway Official Rules

NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN THIS SWEEPSTAKES. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. VOID WHERE PROHIBITED.

Please read these rules before entering the Texture® Summer Giveaway (the “Giveaway”). You agree that, by submitting an entry, you will be bound by these Official Rules and you acknowledge that you satisfy all giveaway eligibility requirements.

Eligibility. If you are an individual legal resident of the 50 United States or the District of Columbia currently residing in the United States and are older than 18 years of age, you are eligible to enter the Giveaway. Our employees and our employees’ immediate family members (spouses, domestic partners, parents, grandparents, siblings, children and grandchildren), and our affiliates, advisors or advertising/promotion agencies (and their immediate family members) are not eligible to enter the Giveaway.

Giveaway Period. The Giveaway begins at 9:00:00 a.m. (PT) on June 1, 2017 and ends at 11:59:00 p.m. (PT) on June 30, 2016 (the “Giveaway Period”). Drawings for prizes will take place at the following times, and prize winners will be contacted by email within 2 business days of each drawing:

9:00:00 a.m. PT on Friday, June 9

9:00:00 a.m. PT on Friday, June 16

9:00:00 a.m. PT on Friday, June 27

9:00:00 a.m. PT on Friday, June 30

To be eligible for each prize drawing during the Giveaway Period, you must enter via either Entry Method #1, #2, or #3 below:

Entry Method #1 Texture subscribers will receive one (1) entry per day throughout the Giveaway Period for signing in to the Texture app for any length of time during that day using any app-compatible device. Non-existing Texture subscribers can start a free trial on texture.com in order to sign in to the app and earn entries via Method #1.

Entry Method #2 To receive up to (10) entries throughout the Giveaway Period, any existing or non-existing Texture subscriber can refer a friend to Texture via email, Facebook, or Twitter at www.texture.com/summer-share. One entry will be granted per unique share, up to 10 entries. Each individual email address shared with counts as one unique share. Facebook and Twitter shares each count as one unique share, and will only be counted once.

Entry Method #3 To receive one (1) entry per day throughout the Giveaway Period without having a Texture account and signing in to the Texture app, send a 3×5 card with your name, address, e-mail address, and phone number to: Texture Summer Giveaway, 4600 Bohannon Drive, Suite 100, Menlo Park, CA 94025.

Four (4) Sweepstakes drawings will occur throughout the Giveaway Period. To be eligible for each Sweepstakes drawing, you must have signed in to the Texture app at least once during the Giveaway Period prior to the drawing, shared Texture with a friend prior to each Entry Period, or mailed in an entry prior to each Entry period. You may not use multiple customer accounts or email addresses to enter the Giveaway, and entries submitted from the same person through multiple accounts will be disqualified.

Mailing List. By entering the Giveaway, you consent to being placed on a mailing list for promotional and other materials from Texture. You may update or change your e-mail preferences by selecting “unsubscribe” at the bottom of any Texture email.

Other Promotions. Please note that we may be running similar giveaways at the same time as this Giveaway. By entering this Giveaway, you will not be eligible to receive any prize awarded in any other giveaway unless you enter each sweepstakes separately.

Prizes.

  • Week 1: Two (2) winners will be randomly selected to win a $100 OpenTable Gift Card
  • Week 2: Two (2) winners will be randomly selected to win a $200 Airbnb Gift Card
  • Week 3: Two (2) winners will be randomly selected to win a $200 American Airlines Gift Card
  • Week 4: Two (2) winners will be randomly selected to win a $500 Visa Gift Card

There will be eight (8) winners total. Total value of all rewarded prizes will be $2,000.

Each winner will be responsible for paying all costs and expenses related to the prize that are not specifically mentioned, including, but not limited to taxes and any other expenses that might reasonably be incurred by a winner in receiving or using the prize.

Prize Drawing. Four (4) random drawings will be held throughout the Giveaway Period from among all eligible entries received at the time of each drawing. We will notify each potential winner by e-mail provided within two (2) business days following the drawing, and each potential winner will be required to sign an affidavit of eligibility and liability/publicity release. We will select an alternative winner if any potential winner does not claim the prize within 72 hours of notification, or meet the eligibility criteria. The prizes will be awarded “AS IS” and WITHOUT WARRANTY OF ANY KIND, express or implied (including, without limitation, any implied warranty of merchantability or fitness for a particular purpose). Limit one (1) prize per person for a total of eight (8) Giveaway winners.

Odds of Winning. Odds of winning depend on the number of eligible entries received throughout the Giveaway Period.

Additional Terms. We may, to the maximum extent permitted by applicable law and in our sole discretion, change these rules or cancel the Giveaway at any time; or modify, terminate, or suspend the Giveaway should viruses, worms, bugs, unauthorized human intervention or other causes beyond our control corrupt or impair the administration, security, fairness or proper play of the Giveaway or submission of entries. We are not responsible for: (a) lost, misdirected, late, postage due, incomplete, or unintelligible entries or for inaccurate entry information, whether caused by you or by any of the equipment or programming associated with or utilized in the Giveaway, or by any technical or human error that may occur in the processing of entries; (b) any printing or typographical errors in any materials associated with the Giveaway; (c) any error in the operation or transmission, theft, destruction, unauthorized access to, or alteration of, entries, or for technical, network, telephone, computer, hardware or software, malfunctions of any kind, or inaccurate transmission of, or failure to receive any entry information on account of technical problems; or (d) injury or damage to your or any other computer resulting from downloading any materials in connection with the Giveaway. We may, in our sole discretion, disqualify any individual found to be: (x) tampering with the entry process or the operation of the Giveaway; (y) acting in violation of these rules; or (z) acting in an unsportsmanlike or disruptive manner or with intent to annoy, abuse, threaten or harass any other person. If your entry is incomplete or if you use robotic, automatic, programmed or similar entry methods, your entry will be void. The authorized subscriber of the e-mail account used to enter the Giveaway at the actual time of entry will be deemed to be the participant and must comply with these rules in the event of a dispute as to entries submitted by multiple users having the same e-mail account. The authorized account subscriber is the natural person who is assigned an e-mail address by an Internet access provider, on-line service provider, or other organization responsible for assigning e-mail addresses for the domains associated with the submitted e-mail addresses. No greater than the number of prizes stated in these Official Rules will be awarded. If any technical errors occur in the selection of any potential prize winner or if more prizes are claimed than the number of prizes being awarded as provided in these Official Rules, we may award the prizes by random drawing from among all eligible claimants.

Miscellaneous. The Giveaway is governed by the laws of the United States. The Giveaway and all accompanying materials are © 2015 by Next Issue Media LLC and its affiliates. All rights reserved. If you win a prize, you may not transfer, assign, or redeem the prize for cash. We may substitute a prize with a prize of equal or greater value. Each winner agrees (for himself or herself and his or her heirs) that, by accepting the prize, we, along with each of our respective affiliates and agents (collectively, the “Released Parties”), will have no liability, and will be held harmless by the winner for any liability, loss, injury or damage to property or person, including death, and reasonable attorney’s fees and court costs, due in whole or in part, directly or indirectly, by reason of the acceptance, possession, use or misuse of the prize or participation in the Giveaway, even if caused or contributed to by the negligence of any of the Released Parties. You agree that our decisions related to the Giveaway and the random drawings are final. Each winner agrees that, by participating in the Giveaway, we may use the winner’s name, image or likeness in any manner and in any medium for our promotional purposes without additional compensation, except where prohibited by law, and we may be required to disclose the winner’s address to state regulatory authorities.

 

Sponsor. Next Issue Media LLC (“we” or “us”), 4600 Bohannon Drive, Suite 100, Menlo Park, CA 94025

Privacy Notice: All information submitted in connection with this Giveaway will be treated in accordance with these Official Rules and Next Issue Media’s Privacy Notice https://www.texture.com/legal/privacy-policy/.

Texture Named Apple’s Best of App Store 2016

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NEW YORK – DECEMBER 15, 2016 – Big honors for Texture. The world’s premier digital magazine app has been selected as App Store Best of 2016 by Apple.

 

 This year’s honor celebrates the most innovative apps and games in the App Store. Texture offers users easy, unlimited access to the world’s best magazine content for one low monthly price.

 

John Loughlin, CEO of Texture, says, “Being chosen as one of the best apps of 2016 by Apple is affirmation of the elegance, depth, and breadth of Texture. Our members spend many hours a month with tablet and mobile access to the highest quality stories, and entire issues of all of their favorite magazines.”

 

Along with App Store Best of 2016 designation, Texture is celebrating the release of its new television ad. As the final week of the holiday buying season ramps up, the commercial ‘Something Amazing’ transports a modern-day Alice into an incredible and beautiful world constructed entirely from magazines. The commercial airs nationwide through January 2017. With an initial multi-million dollar buy, look for it on Direct TV, VH1, E!, MTV, CNN, Fox, and more. Click here to watch it.

 

Jim Bobowski, CMO of Texture, says, “This spot reinforces the idea that magazines are not just content, they are full entertainment experiences.  Every title and issue on Texture weaves together the finest writing and most captivating photography into an experience that delights readers from start to finish. Whether people are looking to get better informed or simply be entertained, magazines offer a premium entertainment experience people can truly enjoy.”

 

Texture is a streaming content subscription service offering unlimited access to more than 200 of the most read magazine titles in North America for one low monthly price, on a single app compatible with virtually every device. Texture offers a high fidelity experience with full access to weekly titles, monthlies, more than 15,000 back issues, as well as original content, exclusives and Early Access to many of the most compelling stories.

 

Texture is available for download on the App Store, Google Play, Amazon Appstore and Texture.com. –  

 

 

About Texture

 

Texture brings the world’s most popular and trusted magazines to life on the digital device of your choice for one monthly subscription price.  The company is owned by five leading publishers—Condé Nast, Hearst, Meredith, Time Inc. and Rogers Media—and backed by KKR.

 

Experience Texture today. For a free trial, go to texture.com.

Remembering the Legends We Lost in 2016

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Paying tribute is one of the things magazines do best. As we remember those who passed away in 2016, we celebrate the stories of their lives.

 

David Bowie 1947-2016

Entertainment Weekly, January 22, 2016
Entertainment Weekly, January 22, 2016

He ch-ch-ch-changed pop culture forever.

 

 

 

 

 

 

 

 

Alan Rickman 1946-2016

People, February 1, 2016
People, February 1, 2016

A truly, madly, deeply great actor.

 

 

 

 

 

 

 

 

Glenn Frey 1948-2016

Rolling Stone, February 11, 2016
Rolling Stone, February 11, 2016

The rock ‘n roll life of an Eagle.

 

 

 

 

 

 

 

 

Antonin Scalia 1936-2016

National Review, March 14, 2016
National Review, March 14, 2016

The judge who reigned Supreme.

 

 

 

 

 

 

 

 

Harper Lee 1926-2016

Entertainment Weekly, March 4, 2016
Entertainment Weekly, March 4, 2016

Her secret life.

 

 

 

 

 

 

 

 

Joey Feek 1975-2016

People, March 21, 2016
People, March 21, 2016

A country singer’s valiant fight.

 

 

 

 

 

 

 

 

Nancy Reagan 1921-2016

Time, March 21, 2016
Time, March 21, 2016

Remembering one of politics’ greatest love stories.

 

 

 

 

 

 

 

 

Garry Shandling 1949-2016

The Hollywood Reporter, April 8, 2016
The Hollywood Reporter, April 8, 2016

A comedy mentor to so many.

 

 

 

 

 

 

 

 

Merle Haggard 1937-2016

Rolling Stone, May 5, 2016
Rolling Stone, May 5, 2016

The voice of the working man.

 

 

 

 

 

 

 

 

Prince 1958-2016

Rolling Stone, May 19, 2016
Rolling Stone, May 19, 2016

His music reigns on.

 

 

 

 

 

 

 

 

Muhammad Ali 1942-2016

Sports Illustrated, June 13, 2016
Sports Illustrated, June 13, 2016

What the Greatest really meant to this world.

 

 

 

 

 

 

 

 

Bill Cunningham 1929-2016

WWD, June 29, 2016
WWD, June 29, 2016

Long live Mr. Sunday Styles.

 

 

 

 

 

 

 

 

Garry Marshall 1934-2016

Variety, July 26, 2016
Variety, July 26, 2016

Hollywood remembers the Happy Days of Garry Marshall.

 

 

 

 

 

 

 

 

Gene Wilder 1933-2016

HELLO! Canada, September 15, 2016
HELLO! Canada, September 15, 2016

A funnyman’s sad goodbye.

 

 

 

 

 

 

 

 

Arnold Palmer 1929-2016

Golf Digest, November 2016
Golf Digest, November 2016

A golf legend on and off the course.

 

 

 

 

 

 

 

 

José Fernández 1992-2016

Sports Illustrated, October 3, 2016
Sports Illustrated, October 3, 2016

Gone too soon.

 

 

 

 

 

 

 

 

Leonard Cohen 1934-2016

Billboard, November 26, 2016
Billboard, November 26, 2016

One final hallelujah.

 

 

 

 

 

 

 

 

John Glenn 1921-2016

People, December 26, 2016
People, December 26, 2016

An American hero’s last journey.

 

 

 

 

 

 

 

 

Florence Henderson 1934-2016

Entertainment Weekly, December 9, 2016
Entertainment Weekly, December 9, 2016

The story of one lovely lady’s incredibly fascinating life.

 

 

 

 

 

 

 

 

Fidel Castro 1926-2016

Time, December 12, 2016
Time, December 12, 2016

The last cold warrior bows out.

 

 

 

 

 

 

 

 

Craig Sager 1951-2016

Sports Illustrated, May 2, 2016
Sports Illustrated, May 2, 2016

The NBA sportscaster hangs up his colorful jacket.

 

 

 

 

 

 

 

 

 

Cover Kings & Queens of 2016

President-elect Donald Trump topped Time’s list. Ryan Reynolds was anointed Entertainer of the Year by Entertainment Weekly. And Madonna came out of nowhere to win Billboard’s end-of-year salute. At Texture, we tallied the cover appearances and secondary stories, and came up with a list of the most-covered personalities of 2016.

 

1. Donald Trump

TIME, December 19, 2016
TIME, December 19, 2016

No surprise here: Being named Time’s Person of the Year, along with profiles of the Trump family (especially Ivanka and son-in-law Jared) and the president-elect’s most visible advisors (Kellyanne Conway, etc.), delivered this win.

 

 

 

 

 

2. Hillary Clinton

New York Magazine, May 30 - June 12, 2016
New York Magazine, May 30 – June 12, 2016

As her party’s first female presidential nominee, Clinton landed her share of memorable covers, but the ugly swirl around her trusted aide, Huma Abedin, and those damn emails created more stories than iconic moments.

 

 

 

 

 

 

3. The Kardashian/Jenner Axis

Vogue, September 2016
Vogue, September 2016

With her appearance on Vogue’s prestigious September issue, Kendall became the most fashionable sister of all.

 

 

 

 

 

 

4. The Obama’s Farewell Tour

Essence, October 2016
Essence, October 2016

They now rival the Reagans for the presidential couple with the most PDAs. They will be missed.

 

 

 

 

 

 

 

5. Late-Night Hosts

The Hollywood Reporter, September 23, 2016
The Hollywood Reporter, September 23, 2016

Jimmy Kimmel—along with James Corden, Trevor Noah, and Samantha Bee—racked up stories as well as ratings.

 

 

 

 

 

 

 

6. The Hadid Sisters 

Allure, December 2016
Allure, December 2016

Watch out, Kardashians. Gigi (left) and Bella are rising fast.

 

 

 

 

 

 

 

7. Megyn Kelly

Vanity Fair, February 2016
Vanity Fair, February 2016

Trump slayer. Ailes destroyer. And a must-read wherever she appears.

 

 

 

 

 

 

 

8. Hamilton Mania

Rolling Stone, June 16, 2016
Rolling Stone, June 16, 2016

Lin-Manuel Miranda had more than one (cover) shot. But this one’s our fave.

 

 

 

 

 

 

 

9. Mark Zuckerberg

December 1, 2016
Fortune, December 1, 2016

As fake news flourished, Zuck grew less elusive, granting real interviews about the state of the world’s No. 1 media company.

 

 

 

 

 

 

10. Jessica Alba

Cosmopolitan, March 2016
Cosmopolitan, March 2016

Smart, stunning and savvy: The Honest entrepreneur shared her formula for success.

The Presidential Race Comes to an End

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After the most controversial election in history, the race between Donald Trump and Hillary Clinton will come to a close this Tuesday, November 8th. Have some catching up to do? There are hundreds of stories in Texture about his business holdings, her emails, both candidates’ economic policies, and the key players in their inner circles. Be sure to check out our Political Feed for the most up-to-date articles on the future President of the United States before heading to the polls.

This App Is the Best Kept Secret

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Congratulations! You’re about to meet the app that will change your reading life. If you’re passionate about great reporting, unearthing trends before everyone else, or getting a thoughtful perspective on national events, wellness or entertainment,  then you should be tapping into Texture. Known as “the Netflix for magazines,” this app is the ideal way to enjoy premium content at one low monthly price. And that’s not just spin: Texture has garnered five-star reviews from IOS and Apple uses for its clean design, easy-to-use navigation, and the simple way it lets you read anytime, anywhere. “It is like a supermarket checkout on steroids,” writes one satisfied Texture subscriber. “The magazine choices are diverse. From serious politics to silly gossip and everything in between.” Adds this happy Android user: “I can access all of those magazines with one subscription. It’s like a dream come true.”

As we celebrate our first-anniversary reboot, the reviews from our subscribers are pouring in—and the buzz is good. We’re thrilled to announce that the Texture app now has a coveted five-star rating among IOS and Android users! “It is like a supermarket checkout on steroids,” writes one satisfied Texture subscriber. “The magazine choices are diverse. From serious politics to silly gossip and everything in between.” Adds this happy Android user: “I can access all of those magazines with one subscription. It’s like a dream come true.”

people-magazine

Thanks to Texture, binge-reading is now a thing. On average, a Texture subscriber bookmarks three favorite magazines, including titles such as People, Vanity Fair, and Esquire, but then they level up to six or seven titles once they begin using the app. If you’re a magazine lover, that can add up to big savings at the newsstand. “I stood at the register one day and counted five magazines I had already read,” says this California-based reader. “If I had bought those magazines, I would have spent at least $25 in one month. If I had subscribed to those magazines, it would have been over $100.” In the last year, as the app has added beloved titles such as Garden & Gun, The Atlantic, and Reader’s Digest, as well as top industry publications like The Hollywood Reporter, Variety, and WWD, users have reported spending more time with Texture than ever before. “I spent all weekend looking at a magazine I have always wanted to see,” confesses one satisfied customer. “I am so happy.”

But Texture isn’t just about enjoying magazines in your downtime. As the holidays approach, Texture is the ultimate holiday planning tool. With the app, you can compare, select, and execute your holiday menu using every great food magazine—from Bon Appetit to Saveur. In early November, our Highlights screen will deliver easy access to over 50 holiday shopping guides, from Real Simple and Fortune to Men’s Health and Marie Claire, allowing you to browse and plan your Black Friday and Cyber Monday purchases ahead of time. Lastly, thanks to our terrific collection of consumer, and health and wellness magazines, you’ll discover the best ways to cope with everything from travel delays to an overserved family member, as well as how not to get as plump as Santa (not that there’s anything wrong with “a belly that shakes like a bowl full of jelly”).

Given the rave reviews, big savings, and fantastic time-saving tips, Texture might just be the best way for you to make your holidays merry and bright. A Texture subscription gives users access to over 200 magazines, on any device. Texture is the perfect present for the beauty buff, pop-culture fanatic, or sports enthusiast in your life. And with one subscription linking up to five devices, it also makes a great host or hostess “thank you” or family gift.

As one enthusiastic user declares, “Texture is a magazine- and reading-lover’s best friend.” Click here to try it for yourself. No need to thank us. That’s what friends are for.

 

Introducing Our Latest Titles

TheAtlantic

Texture adds more magazine titles to service including The Atlantic, Texas Monthly, AARP The Magazine, Variety, WWD, Reader’s Digest, Garden & Gun, and Ebony, bringing the total number of titles to more than 200. 

 

Texture, the premier app for the very best magazine content, recently added many new top titles including The Atlantic, Reader’s Digest, Garden & Gun, AARP, Variety, WWD, and Ebony.

Texture members now have access to over 200 of the most popular U.S. and Canadian magazine brands on tablets and mobile devices, with archives that are searchable for the last 5 years. The low monthly rate of $9.99, or $14.99 for the premium service remains the same even with the growing selection of magazine titles.
WWD and Variety join other trade titles that are already part of the Texture app, including Billboard, The Hollywood Reporter, and Adweek.
John Kerner, VP of Content Strategy said, “We’re excited to bring these great titles to Texture. Our goal is to bring our readers the very best content in an incredible reading experience, and all of these new additions further deliver on that promise.”
In addition to the leading magazines, Texture looks for opportunities to surprise and delight readers by delivering other top quality content. Recent examples include advance excerpts from books including The Bridge Ladies and Good as Gone, as well as a special report from Reuters; “The American Voter.”

Summer Thriller ‘Good as Gone’ Debuts in Texture

good-as-gone

In partnership with Houghton Mifflin Harcourt, Texture Offers Subscribers Early Access to Highly Anticipated Suspense Novel

Texture, the premier app for the very best magazine content, and the Houghton Mifflin Harcourt Trade Publishing Group are partnering to give Texture members a special, advanced copy of the hotly anticipated summer thriller Good as Gone before its national release on July 26.

Texture members will be among the very first to read this page-turning summer mystery,” says Maggie Murphy, Editorial Director, Texture. “That’s along with the latest issues of People, Vogue, Rolling Stone, The New Yorker and 150 other great magazines. It just proves you really can’t leave home—or go on vacation—without the Texture app.”

“As both an avid book and magazine reader, I can think of no better partner than Texture to reach a curious, educated, and engaged audience looking to discover great stories on demand,” says Ellen Archer, President, HMH Trade Publishing.

In Good as Gone, debut novelist Amy Gentry weaves a propulsive mother-daughter story about a kidnapped young woman who suddenly reappears at her family’s doorstep eight years after her late night abduction. “Fans of Paula Hawkins’ The Girl on the Train will enjoy the shifting points of view and the complex female characters, and those who liked Samantha Hunt’s Mr. Splitfoot will appreciate the seedy characters and haunting theme of childhood vulnerability,” says Booklist. “Gentry’s depiction of a family working through immense suffering will connect with many readers.”

This unique partnership around Good as Gone is the latest content innovation from Texture. In March 2016, the app teamed with the long-form magazine The Atavist to publish the seven-part series “The Mastermind.” Ahead of Mother’s Day, Texture showcased an excerpt from Betsy Lerner’s New York Times best-seller The Bridge Ladies. “Thanks to HMH, for a limited time, we’re giving Texture members a preview of an entire novel. What a great way to kick off the summer reading season,” adds Murphy.

“I am confident that the Texture community will help us spread the word about Good as Gone,” says Archer. “This must-read debut is the perfect addition to beach bags.”

The Atavist Magazine’s Exclusive Series Debuts on Texture

atavist

 

When digital magazine app Texture first launched, it drew widespread comparisons to Netflix and Hulu—a joint venture by five of the largest North American publishers to provide subscribers digital access to their aggregated content in exchange for a monthly fee.

That was in 2012.

Now, fresh off of a rebranding—the service was originally known as Next Issue Media—armed with a $50 million investment and led by a new CEO, Texture is following the precedent of its cross-medium counterparts by diving into a mostly unexplored realm: original content.

Last week, Texture published the first chapter of “The Mastermind,” a new, seven-part serial produced by digital-only publication The Atavist Magazine that follows Paul Calder Le Roux’s journey from computer programmer to international drug kingpin to D.E.A. informant. For seven consecutive weeks, each Monday, a new chapter will debut exclusively on Texture—three days before appearing anywhere else.

It’s the most comprehensive exclusive-content initiative by Texture to date. With about 180 of the largest-circulation titles in the U.S. in its catalogue, the service has experimented with giving subscribers early access to individual articles in the past—Texture and Entertainment Weekly partnered to provide the former’s subscribers with the first look at a David Bowie retrospective earlier this year—but never to this extent or depth.

JohnPLoughlin

“It’s gotten a lot of traction with our subscribers. They see it as a real positive,” John Loughlin, Texture’s CEO, tells Folio:. “We thought that this was a logical extension to push this notion of very high-quality journalism that generally is not widely available and to really promote it.”

Episode One premiered on March 7 and quickly became Texture’s most-read item of the week, proof of the in-depth, long form article’s ability to capture and engage a fully digital, largely mobile audience.

“I think that, for us, it’s clearly a value add in a major way for our subscribers and it shows that exceptionally well-written, well-researched pieces can get a lot of airplay,” adds Loughlin. “It’s a fairly lengthy story, even in the individual segments.”

Originally striving to bring the holistic magazine experience to an e-reading platform, Texture has shifted its focus under Loughlin’s leadership to emphasize the best individual articles its partners have to offer. An important distinction, Loughlin says, because it allows for greater exposure and discovery among readers who may not be part of a particular brand’s core audience.

Starting in October, around the time the service was rebranded as Texture, publishers began allowing it to lift individual stories out of a particular issue, which were then curated and gathered in a section of the app titled “New and Noteworthy,” a selection of not only the most popular or trending stories, but also staff picks from Texture’s editorial team—Maggie Murphy, former editor of Parade, People, and Life, was named Texture’s editorial director last summer.

“I think what we’re seeing is this opportunity to expose content in a unique way, and in a way that generates a lot of interest from people that ordinarily wouldn’t be in the slip stream of one brand or another,” Loughlin tells Folio:. “We hear that over and over. People love the magazines that they love; they’re dedicated readers. But there’s a surprise and delight in coming across stories that they would ordinarily never see.”

And that opportunity certainly extends to the Atavist partnership. A multimedia publishing platform in its own right, Atavist launched its own branded digital publication five years ago. While it’s racked up accolades—including several National Magazine Award nominations—The Atavist Magazine still has a relatively narrow audience, according to Loughlin.

“[The magazine] is gaining more and more followers and notoriety, but like many emerging brands, in the absence of huge marketing budgets, you struggle for exposure,” Loughlin continues. “The beauty here is that we’ve got enormously avid readers of premium content, and they’ve got terrific editors and a very compelling story.”

Texture LogoWhile The Atavist is admittedly a non-traditional partner for a platform that was born out of the desire to bring print magazines to life on iPhones and tablets, Loughlin says the series’ early success—Episode Two hit the app on Monday—has already generated a fair amount of conversation with current partners about undertaking a similar initiative, and that it’s only the first step in Texture’s evolution.

“I think we’ll be doing more and more of this. Part of it is this notion of finding existing partners like The Atavist, but also I would not be surprsied if in the next several months we are creating original content, as well, with contributing editors and writers. I think it’s sort of a natural progression from where we are as a service.”

Of course, Texture is not alone in the digital magazine reader market. Competitors like Zinio and Issuu have existed for several years now, joined by relative newcomers like Flipboard and newsstand platforms provided by Google and Amazon. Just yesterday, The Magazine Channel launched its own reading app.

Suffice it to say that Texture is aware of the need to distinguish itself and its services in order to survive.

“Our subscribers are paying $15 a month,” concludes Loughlin. “Part of our obligation is to create an experience that’s better than free. One of the ways you do that is by creating and presenting content that is original, isn’t readily accessible, but is of high quality.”