In this Issue:
Marc Lore, the founder Diapers.com, spent years competing with Amazon. com before getting clobbered in a price war and then, in 2010, selling out to the company for $550 million. Now he wants to reinvent the wholesale shopping club. When his new start-up Jet starts limited sign-ups on February 20, it will sell everything from clothes, books, and electronics to baby goods and athletic gear. After a 90-day free trial period, Jet customers will be asked to pay $49.99 a year for access to what Lore claims will be prices that are 10-15 percent lower than anywhere else online. Take a look for yourself.
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