In this Issue: 

Bloomberg Businessweek’s Brad Stone spoke extensively with Tim Cook, Jony Ive, Eddy Cue, Jeff Williams, and others at Apple on September 10, a day after Cook unveiled the iPhone6 and 6 Plus, Apple Pay, and the Apple Watch at the Flint Center. Stone and Adam Satariano go behind the product announcements to detail how Cook has pulled off one of the more improbable high wire acts in business history. Take a look for yourself.

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The Bloomberg Businessweek Magazine provides you with an in-depth analysis on global business, finance and economy. Latest options, informaton and opinions about all the happenings in the ever-changing world of business.