In this Issue:

For almost a century, Kellogg’s cereals including Frosted Flakes, Frosted Mini-Wheats, and Rice Krispies defined the American breakfast. But the company is losing its hold as breakfast eaters have moved on to granola bars, Greek yogurt, and hot meals such as oatmeal and eggs. Americans are also shying away from the kind of processed, carb-heavy, GMO-laden food Kellogg factories produce. Kellogg’s U.S. morning-foods net sales fell 8 percent in the fourth quarter of 2014. It was the division’s seventh quarterly decline in a row. Take a look for yourself.

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