In this Issue:
For almost a century, Kellogg’s cereals including Frosted Flakes, Frosted Mini-Wheats, and Rice Krispies defined the American breakfast. But the company is losing its hold as breakfast eaters have moved on to granola bars, Greek yogurt, and hot meals such as oatmeal and eggs. Americans are also shying away from the kind of processed, carb-heavy, GMO-laden food Kellogg factories produce. Kellogg’s U.S. morning-foods net sales fell 8 percent in the fourth quarter of 2014. It was the division’s seventh quarterly decline in a row. Take a look for yourself.
Get every issue of Bloomberg Businessweek Magazine and unlimited access to over 140 top magazines in one app, including back issues. Try Free at NextIssue.com
About Bloomberg Businessweek Magazine:
The Bloomberg Businessweek Magazine provides you with an in-depth analysis on global business, finance and economy. Latest options, informaton and opinions about all the happenings in the ever-changing world of business.
About Next Issue:
Next Issue allows you to access to over 140 of the world best digital magazines. Get unlimited access to your favorite magazines including back issues anytime, anywhere using our app